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. . . .
. . SALES AND SERVICES
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FIRST
TO DELIVER MEDIA SERVICES, INC. |
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The
official in-house sales are of CMN
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National sales revenues of the majority of CMN stations are coursed through FTD. SERVICES With the exposure of FTD to the advertising
industry, it offered services not only to CMN, but to other institutions,
organizations and individuals as well.
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1. |
AUDIO
/ VIDEO PRODUCTION |
| Production of radio
commercials, plugs, spots, announcements, etc. that caters to the
clients' needs. Production of canned soundtracks, musical beds, stingers, sound effects, jingles for special events, conferences, presentations, institutional AVP’s, etc. Production of value-laden dramas for sponsorship. |
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2.
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MEDIA
MARKETING |
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Develops media packages
and sells airtime to prospective clients on a network, regional,
or individual station basis. |
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3. |
PROMOTIONAL
ACTIVITIES AND EVENTS MARKETING |
Assistance
to client’s promotional activities such as: special events,
concert tours, special product/service demonstrations, venue for
conferences and/or important presentations. Costs will depend
on the breadth and spread of such activities. |
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4. |
PRESS RELEASES |
| Facilitation and dissemination of public information in the form of press releases for media coverage. | |
5. |
OPINION POLLING |
| Mass Information and feedback through an opinion poll survey system where trends in thinking, feeling, judgment and values are provided through market research data. Results of opinion to questions are sent from the provinces to the national center to establish a local and national opinion which are broadcast regularly nationwide. | |
6. |
MARKET RESEARCH FACILITATION AND MONITORING SERVICES |
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Covers “initial” advertising
and product awareness readings, product availability studies in chosen
outlets, and evaluation of promotional efforts for its various clientele.
“Simple” means a 100-150 respondent- base, within the
city/poblacion limits where the radio station is located, and a 1-
page questionnaire. Costs involved are much lower than any research
agency if there is a placement with the radio station or a package
deal with CMN. Its “resource agency” in research is TRENDS/MBL, an international research agency headed by a well-known research practitioner, who assists clients to define their research requirements/needs |
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7. |
DEVELOPMENT PROJECT MANAGEMENT |
| FTD has handled various projects on development specifically in the areas of Health and Environment. | |
8. |
RADIO STATION MANAGEMENT |
| In partnership with the respective Dioceses, FTD ventured into managing two provincial radio stations to help rehabilitate and strengthen its potentials for a certain period until they are already capable of operating independently. | |
9. |
CONSULTATIONS |
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Free consultation
on marketing, sales, distribution and promotions of idea, during
a 3–month contracted period with “network placements”
once every month |
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10. |
CAPABILITY BUILDING |
| Trainings, Workshops / seminars that would enhance the capability of station personnel and partner NGO's are provided on a regional and national level. (Community-based Radio Broadcasting, Knowledge Management, Sales and Social Marketing, Information & Technology, etc.) | |