DZWR-FM, BAGUIO CITY

DZWT-AM / DZWR-FM
BAGUIO CITY

MISSION :
	To attain our Vision we direct our efforts towards the formation of a Pro-God, Pro-People, and Pro-Environment public opinion. We therefore commit ourselves:
	1. To produce and broadcast creatively and in an inspiring way integral, instructive and transformative on-going religious formation programs,
	2. To produce and broadcast thought-provoking secular dramas in an entertaining and wholesome way, and integrating gospel and human values,
	3. To broadcast professionally produced, creative, credible and consciousness-raising personality and public affairs programs,
	4. To gather and broadcast significant and interesting news and information relevant to the local people’s concerns and aspirations for total human development,
	5. To operate, maintain and supervise broadcast equipments and facilities in accordance with good engineering practices, and
	6. To establish systematic financial and human resources development programs for the employees.

VISION :
	Recognizing the immense power of radio in the promotion of Renewed Integral Evangelization and aware of the social responsibilities places upon all Catholic Broadcasters, we, broadcasters of the Mountain Province Broadcasting Corporation envision a church living the gospel values of faith, hope and charity, with special love for the poor and the weak, and acting as a catalyst towards the full realization of God’s Kingdom. We also envision a just, peaceful and prosperous society, where people are liberated from all forms of exploitation, oppression, corruption and abuses from the powerful few and where the environment is cared and protected by all.

HISTORY:
RADYO TOTOO 540 kHz AM PROFILE – WT 540 – its legacy goes on and lives on and on …
	DZWT is considered an institution in the broadcast industry. Respected for its balanced, unbiased news reports and public affairs programs – where audience’s expectations are fulfilled in terms of their need for information, news, points of view on current/ important issues affecting their life, entertainment through Ilocano dramas and music to lighten up a busy day. Since WT’s coverage is the entire Northern Luzon, programming caters not only for Baguio City residence but the Northern Luzon populace. Public service announcements for people in far-flung provinces are done through 540 airwaves for it is faster and will surely be heard by those concerned. Government agencies tap on the above advantages of the station for information dissemination about projects and other concerns. Needles to say, WT 540 is indeed a very effective medium in the broadcast industry then and now. EXECUTIVE SUMMARY OF HISTORICAL ACCOUNT OF THE MAOUNTAIN PROVINCE BRADCASTING CORPORATION The Mountain Province Broadcasting Corporation was put up in 1966 by the Missionaries of the Immaculate Heart of Mary (CICM) upon the request of the late Msgr. William Brasseur, then Bishop of the Apostolic Vicariate of Montanosa. It was organized with a vision to provide religious and educational programs to the four mountain province of the diocese: Benguet, Mountain Province, Ifugao, and Kalinga Apayao. MPBC first operated on a 250 watts on FM 99.9 with the call letters DZWR. Since the primary purpose was to reach the hinterlands for the mountain provinces, it changed its operation from the FM to the AM band with necessary 10,000 kilowatts of transmitting power and the call letters changed to DZWT 540kHz. Further, the transmitter site was located at a mountain top in Beckel La Trinidad, Benguet allowing it to provide a solid and clear radio signal to all these areas. To pursue its service policy, 500 pre tuned radio receivers were distributed by MPBC to different remote mountain villages. In its early years, DZWT was a purely music and news station broadcasting in English. At the turn of the 70’s, entertainment and public service were included in its broadcasting package and broadened its mass appeal by producing its own dramas and going vernacular (Ilocano) as its primary language. The MPBC studios were at first located at the Diego Silang building of Saints Loius University. In 1972, it constructed its own building along Bonifacio Street. And as earlier stated, its transmitter complex is located in Beckel La Trinidad, Benguet. In 1977, DZWRfm, the First station in Baguio City, became operational with a power of 1,000 kilowatt and with a music and news format. Since then, it has upgraded to a 5,000 kilowatt station and purely Filipino music format. In May 1995, the CICM turned over its operations to the Vicariate of Baguio-Benguet. That same year, DZWR better known as Magic 99.9 introduced folk, rock and country music format which became the hottest music station in town. This is the only country FM in Northern Luzon. Today, Magic has included Golden Popular Love Songs of 80’s onward to its playlist. Meanwhile, DZWT continue to be preeminent not only in its religious and entertainment format but as a news and public service station. Today, DZWT is considered an institution in the broadcast industry. Respected for its balanced, unbiased news reports and human and public interest programs. DZWT-AM 540 kHz Radyo Bagyo and DZWR-FM Magic 99.9 has always been there not only in the happy moments of the people of Baguio and Benguet, but also as a constant companion and source of strength during times of disasters and calamities. Truly, if only for this reason alone MPBC deserves the community’s support.


			DZWT-AM	DZWR-FM