| In
1968, DZNS is just a 1,000 watt weakling, but one of the best
at that time. The station is located at the ground floor of the
Archbishop’s Residence in Vigan, with its transmitter more
than a kilometer away, opposite of the Vigan Major Seminary. In
the early part of 1970, it became an affiliate of the Philippines`
largest media outlet: ABS-CBN. It was the radio to beat in Ilocos
Sur. Being affiliated with the country’s biggest network
provided a big boost to the fledging station in terms of programming
and popularity. It had a large audience for its two “LIVE
SHOWS’ on Sundays. Its News and Public Affairs programs
gave the competition a run for their money. Moreover, The weekly
address of the Archbishop was the voice of hope for the opposition
at that time. But just it rose to unprecedented heights of fame
and glory, DZNS was abruptly down along with the rest of broadcast
media. That was the day Martial Law was proclaimed on September
21, 1972. Two months later, DZNS was re-opened through a Temporary
Permit to Operate. It was the only ABS-CBN radio station allowed
to broadcast.
This was short
lived, however. On March 20, 1973, the late Archbishop JUAN C.
SISON received a telegram from the undersecretary of Defense,
saying “Sorry Monsignor, your application for a Permanent
Permit to Operate is not granted”. On that day, DZNS breathed
its last. In a renewed effort to respond to the need for “Community
Evangelization” and to serve as a media support for the
promotion of the aspirations of the rural poor, DZNS was formally
re-opened on July 07, 1991. At its birth, it articulated its vision
of fostering a life of faith, prayer and service, as well as intensifying
The Archdiocesan Thrust towards community building. The station
re-committed itself to the moral, cultural, political, social
and economic upliftment of the people through reliable information,
public service, educational programs, wholesome entertainment,
and above all, in a more focused manner, through the proclamation
of the Good News. No less than the Archbishop of Nueva Segovia,
the Most Rev. Orlando Quevedo, OMI, graciously opened the door
and lit the path to the beginnings of responsible broadcasting.
Confronted With
the problem of social injustice characterized by economic imbalance
where massive poverty prevails brought about by high prices of
basic commodities, backward technology, business monopoly and
the wrong priorities of the government coupled with an exploited
and uncared natural resources;
Aggravated by an established political dynasty that uses dirty
politics which had become a source of and opportunity for incomes
for those in power and their accomplices which deprives peoples
participation in crucial decisions that affect their lives and
curtails the emergence of true alternative leaders;
The
ambivalent cultural values of utang a naimbag a nakem and kinnabagyan
and an explicit expression of folk-catholicism/ religiosity- where
faith is detached from life except in external rites and devotions
giving room to the prevalence and support to illegal activities
and easy adherence to modernization including its ill-effects
such as materialism and consumerism which make people extravagant
during special occasions and patronized the dole-out system more
than self-reliance and cooperativeness in times of necessity;
The reality that the church has not adequately evangelized values
or inculturated the Gospel values through her catechism, pulpit
sermons, seminars and trainings by the different commissions and
that DZNS, the church’s radio station lacks both human and
financial resources to stand capable to the demands for its existence.
THE
RE-OPENING
On
September 07, 1991, DZNS was inaugurated by His Eminence Jose
T. Cardinal Sanchez. DZNS, with its sensible and credible mission
as a church of people truly evangelized and evangelizing, upholds
its virtue for responsible broadcasting of the truth as its leads
towards People Empowerment. Essentially, DZNS is a medium for
public service that does not bring in any income but community
feels its service is necessary. DZNS pioneered well-crafted programs
long before the proclamation of Martial Law in 1972, its glorious
years. A programming scheme that was still carried and visualized
as the prime factor for crafting carefully the base programming,
DZNS continued its cause and high ideals to help the mass based
in the countryside and other kinds of people delivering the best
refined programs from Sign-On to Sign-Off; carrying the mantle
of responsibility being the great cause. It was not a profitable
venture but it achieved its objectives in inspiring, teaching
and building image by depicting vignettes of Filipino legacy.
For community evangelization
is the foremost vision of DZNS and as the driving force behind
the programming structure. Starting with the premise, as search
for programs that would enlighten, teach, elevate and inspire
the community. DZNS, as an AM Broadcast Station, travels along
the surface of the earth and is relatively unaffected by obstacles
or even the earth’s curvature. The transmitter operates
at one fixed frequency-963kHz and provides up to 5,500 watts RF
output power. Giving the best sound and stronger signal in certain
areas. It reaches as far as Pangasinan and some parts of Cordillera
region. With its premature existence in the field of broadcasting,
DZNS lives up its Vision-Mission-Goal, and strives to be on top
and competing with other stations to be among the highest in the
broadcast industry in Ilocos Sur. Coordinating with the PFCB,
DZNS upholds its integrity to provide the people a service that
enhances social awareness and responsibility. Looking to the future,
DZNS hopes to preserve its domination of its target audience based
on the new set of programs lined up and to respond the emerging
trends in audience and sales. Expecting to rejoin the rural poor
and the local communities that brings hope and total development.
We, as Church, should pursue a Solidarity because together we
are STRONG; divided we are WEAK.
This is DZNS, the Catholic radio station of the Archdiocese of
Nueva Segovia.
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